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Formstack Marketing Automation Specialist in Fishers, Indiana

Formstack is helping users reimagine their world of work with our all-in-one workplace productivity platform.

To help us accomplish this mission, we are searching for our next Marketing Automation Specialist!

Where You'll Work:

Formstack is a 15-year-old remote-first company with its roots in Indianapolis. Formstackers live and work across the U.S. and the globe (in 9 different countries - and counting!) We provide a work environment that is flexible and provides great freedom for those who can perform.

Want to learn more about who we are and what we value? CLICK HERE ( to hear from some current Formstackers about what matters most!

Who You Are:

You are a solutions-oriented problem solver who is meticulously organized, effortlessly efficient, and technologically savvy. New technologies, systems, and/or software excites you! You?re skilled in both developing and understanding complex processes with the ability to articulate the inner-workings to a person of any background. You?re not necessarily a technical coder but you definitely have a working understanding of how data is passed between systems and how programs can work together.

What You'll Do:

As Marketing Automation Specialist, you will use meticulous planning and efficiency to bring Formstack?s marketing strategy and campaigns to life. As a left-brained marketer, you find creative solutions to complex problems via automated tools and can describe their inner workings effortlessly to anyone. Integration and attribution are second-nature to you. At the intersection of technology, marketing, and sales, you will work with multiple stakeholders to manage several omni-channel campaigns simultaneously, delivering on-brand messages to visitors, prospects, customers, and partners

How You Will Succeed:

  • Support Marketing Operations with improvements to lead management processes, such as sales hand-offs, lead scoring, segmentation, table management, data quality, and list hygiene

  • Manage our lead nurturing automation programs and work with sales & product marketing teams to bring leads from collection to opportunity to sale

  • Work with our growth and acquisition team to plan, build, test, maintain, and evolve a wide variety of nurture-based marketing campaigns across a spectrum of verticals

  • Implement effective chatbot automation on product websites to identify and engage prospects and customers at each stage of the customer journey

  • Design thoughtful triggers to deliver engaging messaging sequences that build pipeline

  • Follow and refine analytic procedures and reporting standards

  • Document system changes to aid in training for end-users

    What We Are Looking For:

  • Proven experience in Marketing, preferably in a SaaS or Software company

  • Proficiency with marketing automation platforms. We use Pardot, but experience with Hubspot, Marketo, or similar.

  • Detail-oriented with the ability to think through complex processes

  • Skillful communication ability

  • Exceptional skill in prioritization, organization, and time management

  • Solid understanding of marketing goals and metrics, specifically in B2B SaaS

  • HTML/CSS or SQL knowledge a plus

    What Formstack Offers:

  • Free health plans, as well as company-paid Dental, Vision, Disability, and Life Insurance Benefits for full-time employees.

  • Unlimited PTO for all employees.

  • Retirement accounts with company matching for US and Canadian full-time employees.

  • The most up-to-date technology, including company-issued Macs, the latest software and other tools needed to excel at your job

  • Company-paid conferences and extended learning opportunities

  • Yearly company gatherings

    Want to learn more about who we are and what we value? CLICK HERE ( to hear from some current Formstackers about what matters most!

    Formstack is proud and dedicated to providing Equal Employment Opportunities.

    Formstack maintains a policy that Equal Employment Opportunities be available to all persons without regard to race, gender, age, color, religion, national origin, ancestry, citizenship status, disability, sexual orientation, gender identity, genetic information, union affiliation, veteran status or any other characteristic protected by law. This means we do not discriminate in any aspect of employment based on any of these characteristics. This policy applies to all applicants and employees through all phases of employment, including but not limited to hiring, promotion, treatment during employment, demotion, and termination.

    Salary ranges are determined by industry research and trends. Individual salaries are based on skills, experience, and geographical location. Compensation is reviewed on a regular basis and adjustments are made accordingly.

    All data collected in our application process from resume collection to application questions is used for recruitment purposes only. We will store it in our applicant tracking system, JazzHR, and will not share this data with anyone else. We will keep your data until the role is filled and only continue to store it if we feel you may fit future roles.

    Thank you for your interest in Formstack!