ICF Consulting Group, Inc. Digital Marketing Specialist in Indianapolis, Indiana
Digital Marketing Specialist / Analyst
We push the marketing and digital world forward, using technology and creativity to achieve life’s most important mission—connecting people. We’re looking for talented people ready to fulfill their potential. If you’re passionate about marketing and digital technology, and want to tackle some of society’s greatest challenges, we want you as part of our team!
ICF is hiring a Digital Marketing Specialist /Analyst to join our team. As a member of our strategic communications and marketing team, the Digital Marketing Specialist /Analyst will support marketing project managers, incorporate Google Analytics into metrics/results reporting, and generate campaign lists in coordination with marketing PMs. Other responsibilities include:
Interface between marketing PMs and ICF’s Sightline Analytics team
Coordinate data analytics requests for all campaigns (pre and post)
Secure post campaign data (Coordinate with internal team and external vendors to gather performance metrics following campaign deployment)
Update monthly metrics
Maintain budget tracking and invoicing processes
Coordinate program materials and maintain inventory
Provide program support and implementation
Generate post campaign metrics reports in coordination with marketing and program PMs
Develop client facing program reporting presentations
Assist in campaign trafficking as necessary (Assist project managers with campaign development, as necessary, including creative development and vendor coordination).
This position will be based in Southeast, MI and will support our marketing teams in Detroit and Jackson, MI. Minimal travel is required.
Bachelor’s degree in Business, Marketing or equivalent experience
2-5 years of digital marketing experience
Interest in and exposure to data analytics and metrics reporting (Strong experience with Google Analytics; ability to interpret email, media, and other marketing analytics and recognize trends)
Demonstrated data visualization experience
Project management/support experience
Ability to communicate with multiple levels within an organization
Ability to comprehend technical concepts
Excellent communication and presentation skills
Proficient with the Microsoft Office suite (Word, Excel, Outlook, PowerPoint, Visio, Project)
Ability to work productively in both a virtual and in-person team environment
Highly analytical and problem-solving abilities
Previous experience working on data aggregation and visualization
Advanced interpersonal skills with high ability to lead and work effectively with others
Excellent organization and planning skills
Ability to concisely present actionable analysis and recommendations
Knowledge of utility residential energy efficiency, demand response and online shopping (eCommerce) programs.
Working at ICF
Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.
ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity). For more information, please read our EEO & AA policy (https://www.icf.com/legal/equal-employment-opportunity) .
Reasonable Accommodations are available for disabled veterans and applicants with disabilities in all phases of the application and employment process. To request an accommodation please email firstname.lastname@example.org and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about non-discrimination: EEO is the law (https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf) and Pay Transparency Statement (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_English_unformattedESQA508c.pdf) .
Michigan Remote Office (MI99)Need help? We're here:ICFCareerCenter@icf.com
ICF (NASDAQ:ICFI) is a global consulting services company with over 7,000 full and part-time employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com.
ICF Consulting Group, Inc.
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