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Eli Lilly and Company Lilly Brand Manager - R-13119 in Indianapolis, Indiana

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. Were looking for people who are determined to make life better for people around the world.Summary of PositionThe Lilly Brand Manager will be responsible for strategic oversight and management of the Lilly Brand and for enforcing guidelines across the global enterprise. In partnership with the Creative Director, this individual will take a lead role in defining and managing a brand communication strategy to ensure consistency across external and internal channels. The Brand Manager will collaborate closely with members of the Creative, Content and Channel teams to regularly benchmark industry best practices, and analyze performance, to identify key areas of near and long-term opportunity for the Lilly Brand.In addition to brand management, the Lilly Brand Manager will serve a broad responsibility of providing project management for key brand initiatives in support of the Creative, Content and Channel teams. The individual should be prepared to provide additional support as needed for Lilly Global Communications, including, but not limited to, creative copywriting and technological support.The position will be located in Indianapolis, reporting to the Creative Director, Creative, Content and Channels, Global Communications.Key Objectives/DeliverablesAs a member of the Creative team, the Lilly Brand Manager should expect to collaborate closely with Content and Channel team members, as well as the Global Enterprise and Reputation teams and subject matter experts to deliver work that aligns to Lillys objectives and drives results. Responsibilities include:Strategic brand management (50%)Provide strategic counsel and present regularly to internal and external customers to enforce brand guidelines and ensure integrity across the global enterprise.In partnership with the Creative Director, define, manage and present regularly a brand and visual communication strategy.Develop and implement training, tools and other resources to help inform about Lilly Brand guidelines, updates and initiatives.Survey company-wide use of the brand and communicate solutions when guidelines are not followed.Manage and maintain Lilly Brand Office resources, documents and channels, including the Lilly Brand Book, internal collab sites (LillyNow, VeevaVault PromoMats), the Lilly Brand Inbox, etc.Develop and maintain relationships with key internal and external stakeholders, including leadership, employees and agency partners.Support Creative Director in maintaining brand and creative team budget.Research, benchmarking and analytics (20%)Regularly benchmark competitors and industry best practices to ensure the brand remains fresh and relevant to internal and external audiences.In partnership with the Channels Director and Director of Employee Communications, provide regular performance analysis of brand collateral on internal and external channels.Based on data, prepare strategic recommendations for near and long-term opportunities for the brand in order to improve the customer experience.Audit corporate channels and partner with Creative, Content and Channels team members to ensure consistency.Project and asset management (20%)Lead project management, including scheduling and traffic control, for key initiatives that elevate the Lilly Brand in support of the Creative, Content and Channel teams.Ensure appropriate licensing, consents and other documentation are secured and stored for imagery and other assets being used on external Lilly channels.Manage Lilly Brand Office image/asset repository and ensure